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Analysis of Performance Factors in Innovative Firms
Koplík, Lukáš ; Žižlavský, Ondřej (referee) ; Režňáková, Mária (advisor)
This master´s thesis deals with the performance evaluation of selected innovative companies and looks for factors that affect the performance of those companies. Analysis is done for peridods between 2011 and 2015 based on financial statements. Then the evaluation of the survey questionnaire follows. The last part summarizes the results of the previous chapters and specifies the factors that have an impact on the performance of the innovative companies based on performed analysis.
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Tablet magazines - the history, evolution and current position on the czech media market
Horáčková, Anna ; Cebe, Jan (advisor) ; Švelch, Jan (referee)
The bachelor thesis is dedicated to the origin and development of the tablet-only magazines in the Czech Republic. The component of the thesis is the analysis not only of the tablet-only magazines published on the Czech media market in the period between the years 2012 and 2015, but also the publishing houses themselves that are specialised in this modern and unique technological trend. The essential part of the thesis is then the definition of technological aspects connected with the process of creation and distribution of the magazines and restrictions applied from the legislation area. Theoretical perspective on this issue was then tested and examined in the realized questionnaire survey. The smartphone and the tablet users were subjected to questions regarding their device usage for various activities, and also their awareness about the available tablet-only magazine. The usage of these electronical contents, the attitude to the interactivity, the pricing and the tematical specialization in the new potential tablet magazines were then determined. Based on the development of the market segment in foreign countries, on the opinion of the experts and on my own evaluation, the potential development in the Czech Republic is outlined in the closing part of this thesis via describing the advantages...
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National Party
Sibřinová, Pavla ; Charvát, Jan (advisor) ; Just, Petr (referee)
The National Party was active in the Czech politics roughly from 2000 to 2009.Despite the fact that the party had great political ambitions, it did not make any major electoral gains. The National Party is described in detail in chapters devoted to the formation of the National Party, its political agenda, ideological classification, to individuals and organizations participating in the establishment of the National Party, its political marketing, and the results of the National Party in the elections and international cooperation. The thesis addresses the following research questions: Why was the party unsuccessful? Concerning political marketing, were the selected communication channels adequate and was the way the party communicated correct? and Is there demand for a similar party in the Czech Republic at the moment?. We will answer the questions raised by applying a theoretical framework based on Cas Mudde's publication Populist Radical Right Parties in Europe and Alina Polyakova's study Explaining Support for Radical Right Parties in New Democracies: The Limits of Structural Determinants and the Potentiality of Civil Society, and also by conducting a survey which will research citizens' stands on various political issues.
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Motivace a odměňování pracovníků ve vybrané organizaci
STUDNIČKOVÁ, Alžběta
The aim of this master thesis was an analysis of motivation and the system of employee remuneration in a chosen organization, proposed amendments and recommendations for improving management in this area. This work has two main parts; the theoretical and the analytical one. In the theoretical part, a thorough research concerning information from the field of motivation and remuneration has been conducted. This information was essential for understanding the given matter and provided me with expert knowledge. The introduction of the analytical part is devoted to the analysis of the motivation system and the system of employee remuneration; the examined company is introduced in terms of its organizational structure, its situation in the field of HR management and its method of remuneration and motivation of its employees. This part was followed by a survey using a questionnaire which contained a total of 25 questions and each of them was subsequently provided with a graphical illustration of the results together with a verbal commentary. The survey questionnaire did not show any weak spots. The employees are sufficiently motivated and the system of remuneration is well established. The examined company realizes that in order to obtain its desired results it is necessary to have quality employees who are well motivated. There naturally is not a business in which all employees are completely satisfied with everything which the business offers. A certain employee dissatisfaction is not entirely undesirable; the business is given the option to constantly improve its running. Following proposals resulting from the survey questionnaire were formulated:holiday or recreational benefits, establishing a company kindergarten or one of its cheaper variants, regular employee evaluation, the method of employee evaluation and presenting the results and the possibility of an educational stay initiated by the company.
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Analysis of Performance Factors in Innovative Firms
Koplík, Lukáš ; Žižlavský, Ondřej (referee) ; Režňáková, Mária (advisor)
This master´s thesis deals with the performance evaluation of selected innovative companies and looks for factors that affect the performance of those companies. Analysis is done for peridods between 2011 and 2015 based on financial statements. Then the evaluation of the survey questionnaire follows. The last part summarizes the results of the previous chapters and specifies the factors that have an impact on the performance of the innovative companies based on performed analysis.
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